In my book, the first rule in Marketing is to command attention. The easiest way to command attention is to give yourself a very attention-grabbing name or image. The same is true for parenting. After the hard...

As a marketer, how do you shift gears from neutral into drive?

This analogy will not remain valid for too long, so I thought I would use it while it lasts. When you drive an automatic or a manual gear shift vehi...

When you saw the title of my article, you may have filled in the blank with the word lightning. Or, more curiously, the word inspiration or creativity.

The word I see in the blank is inspiration. Is it the great...

What does a marketer know? What do people expect a Marketer to know?

In my experience, people have expected me to be: an expert in every social media platform (including the new one that launched recently!), an...